2024
Entrant Company
Category
Client's Name
Country / Region
No matter the celebration, Publix is the grocery store that caters to everything you could imagine to make any special event memorable. But instead of using 60 seconds of airtime to sell our products, we decided to celebrate what’s truly important—the relationships surrounding every unique milestone celebration. In this particular commercial, we take the audience on an emotional journey of a stepdad and his step-daughter throughout the years as their relationship grows. While the TV spot and the campaign communicate Publix’s role in every milestone celebration, the takeaway is so much greater. What the audience is left with is the importance of celebrating the love that we share with those closest to us.
Credits
Entrant Company
Gravity Global
Category
Best Agency Awards - Integrated Agency of the Year
Country / Region
United Kingdom
Entrant Company
22Squared
Category
Video - Retail
Country / Region
United States
Entrant Company
Caravan
Category
Video - Cinematography
Country / Region
United States
Entrant Company
AMP
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States