2020
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#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
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StrawberryFrog
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Video - TV Ad
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United States
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System Era Softworks
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Video - Entertainment
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United States
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Drake Cooper
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Video - Business to Business
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United States
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IrisWave
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Video - Wedding
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Singapore