Muse Creative Awards | International Advertising Awards

United Kingdom

2017

Vuerich

Entrant Company

Clim

Category

VIDEO

Client Name

Vuerich

Sub-Category

Budget below $3000

Vuerich just had 1000 Euros to produce a video to promote their new glasses made out of wood shavings from skateboards. As the budget was so tiny they allowed us to do whatever we liked. Under the concept "Light is the Enemy" we have explored visual and ambient ways to represent the build up of tension between our protagonist, the eye and our antagonist, the light. The art direction is based on a graphic Memphis design style mixed with a Dadaism influence. Playing with the abstract, impossible and bizarre to intrigue and amuse our viewers, Vuerich is a film inspired by a surrealists view of a world filled with irrational and at times humorous, juxtapositions. Thanks to "O" and "Hornet", the production companies that helped us to produce it.

Credits

Director
Clim
Director
Ferran Capo
Production
O
Post Production
Hornet
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