Muse Creative Awards | International Advertising Awards

United States

2017

Child Labour

Entrant Company

Minamotion

Category

VIDEO

Client Name

UNICEF

Sub-Category

Nonprofit / Religious

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam to match the cold, winter mood with added high contrast lighting. The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education

Credits

Art Director
Mina Valizadeh
Art Director
krystal sojourner
Sound Designer
Thomas Jackson
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