MUSE Gold

2024

SCARS

Entrant Company

Anji Liu

Category

Video - Video / Others___

Client's Name

Anji Liu

Country / Region

United States

Project SCARS is an evocative ongoing 3D animation series that delves deep into the subconscious, bringing to life the vivid dreams that have left their mark on the creator both metaphorically and literally. Each animation in the series is a reflection of a dream so impactful that it has been tattooed onto the creator's body, serving as a permanent reminder of the ephemeral night visions that have shaped their artistic journey. Project SCARS stands as a pioneering endeavor in the realm of 3D animation, where the ethereal and often elusive world of dreams is not merely depicted but vividly brought to life. At its core, this ongoing series is a deeply personal exploration, chronicling a series of dreams so profound and impactful that they have been immortalized on the creator's skin through tattoos. Each episode in the series is a testament to the transformative power of dreams, serving as both a canvas and a conduit for the exploration of self, memory, and the unconscious mind. Utilizing state-of-the-art 3D scanning technology and advanced 3D software, the project achieves a level of realism that transcends traditional animation, allowing for an unparalleled immersive experience. This meticulous approach to visualization ensures that every texture, every emotion, and the very essence of the dreamscapes are captured with striking accuracy and depth. The protagonist of these animations is the creator himself, offering an autobiographical glimpse into his psyche. By inserting his digitized self into each narrative, the boundary between reality and dream is blurred, creating a uniquely introspective journey. Furthermore, the series is distinguished by its authentic recreation of real locations, grounding the fantastical elements of each dream in a tangible context. From childhood playgrounds to the oppressive structures reminiscent of brutalist architecture, each setting is not just a backdrop but a character in its own right, contributing to the narrative's emotional and aesthetic depth.

More Gold Winners
Video
2024
MUSE Advertising Awards - Slashie

Entrant Company

Yuqun Huang (Freelancer)

Category

Video - Motion Graphics

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - Comments Short Film Key Art
Danielle Baynes Films

Entrant Company

barlow.agency

Category

Marketing & Promotional - Poster (Single)

Country / Region

Australia

Best Agency
2024
MUSE Advertising Awards - Splendid Communications

Entrant Company

Splendid Communications Ltd

Category

Best Agency Awards - Best Large Agency of the Year (26+ employees)

Country / Region

United Kingdom

Video
2024
MUSE Advertising Awards - There's Only One DC
Destination DC

Entrant Company

Destination DC

Category

Video - Travel

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy