2017

Re-branding of a Creative Studio

Entrant Company

Canvus Pte Ltd

Category

Marketing Branding & Design - Corporate Identity

Client's Name

Canvus Pte Ltd

Country / Region

Singapore

The Canvus brand begun as an idea of a loving and creative relationship between its two partners. The pencil tip was adopted as a symbol of its creative essence and expressed as an asymetrical element to resemble a heart. The initial cursive typeface was intended to represent the fluidity between various design disciplines that we dabbled in. After two years in the business, we realized a need to re-brand the company's brand identity with the intent to focus on our targeted clientele - corporate organisations with a desire for meaningful design.