2017
Entrant Company
Category
Client's Name
Country / Region
Faced with dwindling editorial coverage of the performing arts in major publications in our market, such as The New York Times and the New Jersey Star-Ledger, and the perpetual challenge of selling people on artists whom they\'ve never encountered before, we made the decision to approach our annual sales brochure as a hybrid maga-chure, part brochure and part magazine. The result? A significant increase in pre-sold tickets, a sales tool that our patrons keep as a coffee table book and guide to the entire season, a deeper connection between our audience and the artists we present, and offers from major arts writers in New York who want to write for us in future seasons.
Credits
Entrant Company
Paul Gregory Media
Category
Integrated Marketing - Company Branding
Country / Region
United States
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Reform
Category
Marketing Branding & Design - Corporate Identity
Country / Region
Switzerland
Entrant Company
Motion Source
Category
Video - Nonprofit / Religious
Country / Region
United States
Entrant Company
Wixon Jewelers
Category
Publication - Magazine
Country / Region
United States