Faced with dwindling editorial coverage of the performing arts in major publications in our market, such as The New York Times and the New Jersey Star-Ledger, and the perpetual challenge of selling people on artists whom they\'ve never encountered before, we made the decision to approach our annual sales brochure as a hybrid maga-chure, part brochure and part magazine. The result? A significant increase in pre-sold tickets, a sales tool that our patrons keep as a coffee table book and guide to the entire season, a deeper connection between our audience and the artists we present, and offers from major arts writers in New York who want to write for us in future seasons.
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MSM DesignZ, Inc.