2017
Entrant Company
Category
Client's Name
Country / Region
Tarrant County College students are featured in television and radio spots, bus benches, movie screens and other advertising venues as part of TCC's marketing campaign. Ads asking, "What's Stopping You?"? target prospective
students and feature profiles of three currently enrolled students who overcame obstacles to find success at TCC.
TCC is positioned as a "caregiver" and "everyman" brand, seeking to reach key target audiences in their world and speak to them in their language. The "What's Stopping You?" campaign was designed to showcase what TCC does best: give students the help they need to overcome challenges and find their own versions of success.
A high-frequency, high-touch media plan was developed to include network and cable television, cinema, radio spots, streaming music, digital advertising, social media campaigns, out of home and transit advertising and print advertising.
A microsite was thoughtfully designed as a landing page for the campaign. Advertisements drove potential students to tccd.edu/success, where they could find ways to overcome their obstacles, as well as view more student success
stories.
Entrant Company
Creative Click Media
Category
Writing - Publication Article / Column
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Student Submissions - Student Branding Campaign
Country / Region
United States
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Cosmic
Category
Marketing Branding & Design - Illustration
Country / Region
Canada
Entrant Company
Wassabi Design Firm
Category
Photography - Nature
Country / Region
United States