2017

Meet You Here Campaign

Entrant Company

Array Web + Creative

Category

Strategic Programs - Marketing / PR Campaign

Client's Name

Tourism Nanaimo

Country / Region

Canada

Array Web + Creative has built a strong partnership with Tourism Nanaimo since 2012. In 2016, we collaborated to develop and launch an integrated marketing campaign focused on the "Top 10 Things To Do in Nanaimo". This includes the design and development of the "Meet You Here" brand, a revamped website with custom maps and itineraries, fresh print collateral, and an ambassador program in partnership with local tourism stakeholders. We also developed and deployed targeted digital advertising campaigns on social media and Google, as well as print and digital ad buying in a variety of targeted publications and TV networks across BC, Alberta and Washington.