2017

CBN SoundWaves

Entrant Company

Agencia Um

Category

Advertising - Newspaper AD Campaign

Client's Name

CBN News Radio Station

Country / Region

Brazil

CBN is a Brazilian radio station that only plays news, 24/7. By the 17th consecutive year, in 2017 it was elected the most prestigious Radio Station brand in Brazil. The client needs, from time to time, to activate its audience in a institutional campaign. Using the political, economical and social mood related to some important musics we created a visual image that is the result of a perfect match between some chart and a music.

CBN belongs to Grupo Globo, the biggest and the most important Brazilian communications group. It is one of the TOP 10 Radio Stations in Brazil and the #1 News Station, listened by almost 5 million people nationwide.