MUSE Platinum

2017

VeePee Mobile VPN App

Entrant Company

báchoo

Category

Mobile App - Utilities

Client's Name

TouchVPN

Country / Region

Ukraine

Our task was to create an engaging VPN application that would appeal to younger audience in the US and all over the world.

The function of the app is pretty straight forward. It allows the user to turn the VPN protection on and off.

We decided to go with a nice and funny character. Thus, we created VeePee a friendly alien who travels through space in his little spaceship. Veepee is very curious and likes new places. But, he needs to protect himself from unknown dangers and malicious intentions. So he turns on his safety shield (the VPN turns on).

This concept also provides space for possible future monetization. If a user needs faster VPN connection, he can buy a subscription and speed up VeePee's little spaceship.

But for now the app is free already has around 100 000 users and seems to be getting more popular.

Credits

Elena Galitsky
Maxim Balter
More Platinum Winners
Photography
2017
MUSE Advertising Awards - vertical
Claudio Di Lucia

Entrant Company

Claudio Di Lucia

Category

Photography - People / Portrait

Country / Region

Germany

Marketing & Design
2017
MUSE Advertising Awards - Rebranding Blandy's

Entrant Company

Omdesign

Category

Marketing Branding & Design - Packaging Series / Campaign

Country / Region

Portugal

Website
2017
MUSE Advertising Awards - Before The Flood Campaign Site
Leonardo DiCaprio Foundation

Entrant Company

Ronik

Category

Website - Nonprofit / Religious

Country / Region

United States

Student Submissions
2017
MUSE Advertising Awards - Minorities Kitchen
Minorities Kitchen

Entrant Company

Academy of Art University

Category

Student Submissions - Student Branding Campaign

Country / Region

United States