MUSE Gold

2017

#everythingproperty

Entrant Company

Workbrands

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Andrews Property Group

Country / Region

United Kingdom

With online agents making great waves in the property world, offering a self-service option at a reduced price, Andrews’ #everythingproperty campaign looked to reinforce the old adage that you really do get what you pay for.

Entrusting your property sale or let to a full-service agent like Andrews, means that you’ll benefit from advice, knowledge and support throughout the entire process. With everything managed in-house by a team of experts, clients are not just left to their own devices, particularly when things go wrong.

As an integrated campaign, #everythingproperty positions Andrews as a provider of full property solutions, taking care of everything to complete the transaction and beyond (mortgages, surveys, conveyancing services, etc). Through printed mailers, in-branch window cards, press and A-board advertising, online display ads, email campaigns and campaign landing pages, we successfully targeted potential landlords and vendors looking for a safe pair of hands to manage their property requirements.

We created a series of typographical designs, presenting relevant messaging to specific customer types (first-time buyers, investor landlords, accidental landlords, etc) as well as differentiating by geographical location. By utilising this information and generating multiple consumer profiles with varying pain-points, we were able to take a bespoke approach vs. an off-the-shelf solution, establishing a point of difference from online-only agents.

Credits

Rachael Britton
Simon Tandy
More Gold Winners
Marketing & Design
2017
MUSE Advertising Awards - Packaging Omdesign 2015

Entrant Company

Omdesign

Category

Marketing Branding & Design - Packaging Single

Country / Region

Portugal

Video
2017
MUSE Advertising Awards - Jason Gracia Same Day Edit

Entrant Company

IrisWave

Category

Video - Wedding

Country / Region

Singapore

Integrated Marketing
2017
MUSE Advertising Awards - Eleven Oaks
Eleven Oaks

Entrant Company

Viscul Creative

Category

Integrated Marketing - Company Branding

Country / Region

United States

Video
2017
MUSE Advertising Awards - Square
TBM Studio

Entrant Company

TBM Studio

Category

Video - Personal

Country / Region

Denmark

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy