GAGGENAU Masterpiece

In celebration of its 333rd company anniversary, GAGGENAU – the German manufacturer of high-end home appliances – introduced the third generation of its all-time design icon: the “EB333”.

We were asked to create an emotional product teaser for this avant-gardist oven without mentioning specific functions or showing the "EB333” built-in into a kitchen unit. The focus is to make this iconic design piece desirable by portraying its manufacturing process in a reduced and stylish way.

“Masterpiece“ is a product film that renounces to promote product features and rather generates curiosity and emotions for both product and brand. The dramatic arc follows this “Masterpiece” from pure steel to finished product, which is not revealed in total until the pack shot at the end of the film.

To serve various purposes the film comes in several lengths and sound versions. “Masterpiece" is shown in brand rooms, during trade shows and in some countries even as a 15-second online spot.