United States

2017

Caliper Website

Entrant Company

MVP Marketing + Design, Inc.

Category

WEBSITE

Client's Name

Dick Weinrib

Sub-Category

Business to Business

Caliper, based in Princeton, New Jersey, is a global employee assessment and talent development company. They have worked with Fortune 500 companies, governmental agencies, and non-profit organizations to help them align their talent with strategy, hire better people faster, and develop leaders, teams, and mission-critical employees. Desiring a responsive, user-friendly website that represents their vision and mission as a company, Caliper sought out MVP for a complete redesign. The project goal was a site that would enable Caliper to better communicate its unique combination of rigorous behavioral science, leading-edge technology, and deep expertise to help its clients transform their businesses. MVP responded with a mobile-friendly WordPress website with a variety of features leading to an immersive user experience. Noteworthy improvements include streamlined navigation for faster access to solutions, custom iconography, interactive animations, and a resources section allowing the user to search and filter between digital media videos, thought leadership white papers, and press releases.

Credits

Michael Fangman
Clement Vaccaro
Jeff Leslie
Matthew Lenning
Chris Wilson
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