United States

2018

2017 ICOM NATHIST Conference: The Anthropocene

Entrant Company

Carnegie Museum of Natural History

Category

INTEGRATED MARKETING

Client's Name

Carnegie Museum of Natural History

Sub-Category

Event Marketing

The 2017 ICOM NATHIST Conference revolved around the Anthropocene. The Anthropocene is the current geological era in which humans are making a profound impact on the geological strata. While the term itself is still being debated by geologists, the museum is embracing it as a social and cultural tool for exploring the broad sum effect humans are having on the planet. The conference required a complete identity expressing the complex topic of the Anthropocene. It had to be contemporary enough to appeal to not just the attending science community, but also the general public. In nature textures tend to repeat. In this identity, the background image, appearing as an ocean, i actually the texture of a human iris. Layered on top of this are more literal figures showcasing human-created pollution.

Credits

Kate Sallada
Kathleen Bodenlos
Kimberly Norris
Bill Rodella
Kelsey Shea
More Rose Gold Winners
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Kilwins Chocolates Franchise, Inc.

Entrant Company

Carol Sullivan Design

Sub Category

Point of Purchase

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Australia
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Entrant Company

Point Creative Agency

Sub Category

Integrated Marketing Campaign

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City of DeKalb

Entrant Company

OC Creative

Sub Category

Flyer / Leaflet

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Entrant Company

ifour

Sub Category

Integrated Marketing Campaign