Australia

2018

Where Music Lives

Entrant Company

Zoo Group

Category

INTEGRATED MARKETING

Client's Name

ANU School of Music

Sub-Category

Integrated Marketing Materials

Zoo Group was hired to develop a way to make the School of Music stand out from the crowd. To be a bold new voice that lives up to the values of the school's new direction. To inspire the actions of students in Year 11 and 12, their parents and teachers, and to set the school apart of other conservatories in the market by showing what a 21st Century school of music looks, sounds, feels and acts like. We developed the positioning "Where Music Lives" alongside the bold visual identity to echo the brand values of being a pioneering, and game changing school. This was done through the conceptual idea of music being a creation through movement, and energy. How rhythm was the art form created by energy at every stage. Gone are the days of stuffy, serious conservatories - today, students are searching for a creative outlet for the artistry, and the school's new drive was for exactly that. We developed this visual through photography of current students, alongside beautiful art created through light that brought the vision to life. This was then launched at the university's open day through posters, pull up banners, to coffee cups and a hand out flyer that describes the school's vision and drive going forward. While still in its infancy, the school reached capacity for 2017/2018 enrollments within 2 months of launch; for the first time.

Credits

James Rush
Patrick Roshon
Jason Perelson
Natalie van der Rijt
Murray Barton
More Gold Winners
2018
United States
Giant Eagle Supermarkets

Entrant Company

Vimax Media

Sub Category

Food & Beverage

2018
China
LONGINES

Entrant Company

BEAMY

Sub Category

Consumer Product / Services

2018
United Kingdom

Entrant Company

ifour

Sub Category

Advertising Campaign

2018
United States
Dr. Charles G. Bailey

Entrant Company

Marshall University

Sub Category

Student Audio