United States

2018

Mike D's BBQ

Entrant Company

LHWH Advertising & PR

Category

SOCIAL MEDIA

Client's Name

Mike D's

Sub-Category

Social Video

Mike D’s BBQ unique line of signature BBQ sauces and all-purpose dry rubs started as a quest to find the perfect sauce to use at home. Once Mike D started sharing his homemade sauce with friends and family, they encouraged him to take it to market. Since then, Mike D’s BBQ has been named the World Champion in the 2017 World Hot Sauce Awards and won first place at the Sauce Boss Competition. Our goal for the ‘Throw Some D’s On It!’ commercial was simple: we wanted to showcase that Mike D's irresistible sauces make customers want to 'Throw Some D’s' on everything! That said, we knew we had to tap into the brand’s universal uses and let all the sauce-lovers see what they’ve been missing out on. The sauces perfectly combine smoky and sweet flavors, with just a little bit of a kick. Our target audience for this project is anyone who enjoys a splash of tasteful humor both in and out of the kitchen. And so, we introduced a bear because when in doubt, ‘Throw Some D’s On It!’ It may save your life!

Credits

Pat Harris
Michael Tidwell
Terry Lee Johnson
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Wayport Travel

Entrant Company

Visual Creatives

Sub Category

Corporate Identity Guide

2018
Australia

Entrant Company

We Make Online Videos

Sub Category

Animation

2018
United States
Wallace Church & Co.

Entrant Company

Wallace Church & Co.

Sub Category

Illustration

2018
United States

Entrant Company

Upshot

Sub Category

Digital Marketing Campaign