One of our primary goals when designing Egg’s Up Grill’s new website design was to drive revenue. We did this via a B2C design strategy aimed at generating more store traffic, and a B2B web design strategy targeted to potential franchise owners. For starters, analytics from the past Eggs Up Grill website revealed that the most visited pages by consumers were the Menu and Locations pages. Making these two sections prominent in the new site design was our first item of business. From there, we made it easy for users to search what they were hungry for by designing a categorized menu functionality. This made accessing omelettes, burgers or any entree as simple as one click. We then led them to the nearest Eggs Up Grill with a user-friendly Location search. Individual location pages were strategically designed with instant-activation of Google Maps navigation, to increase the breakfast and lunch crowds. Understanding that time is valuable to Eggs Up Grill’s franchise prospects, we summarized the story of Entrepreneur Magazine’s Top 200 Food-based Franchise with a short video. A user friendly franchisee questionnaire made it easy to get them cooking on owning their own Eggs Up Grill. When designing the rest of the Eggs Up Grill website, we kept in mind that their loyal customers could tell the most authentic brand story. So we gave them their own dedicated Gallery page. We selected a handful of fun testimonials and photos that fans where sharing on the Eggs Up Grill social media pages, and spotlighted them in the fan page. From there, we invited them to keep on sharing the love and hashtagging their posts with #eggsupgrill. The next time they come back to the Gallery page they just might see themselves there.
Integrated Marketing Campaign