MUSE Rose Gold

2018

Emirates – Employee Service Machine

Entrant Company

Watermark Marketing Management

Category

Outdoor Advertising - Transit / Airport / Kiosk

Client's Name

Emirates

Country / Region

United Arab Emirates

Emirates – Employee Service Machine

BACKGROUND/OVERVIEW/:
Over 30000 Emirates employees keeping different timings constantly require documents like salary certificate, experience certificate, reference letter, etc.
The HR office found it quite challenging to keep up with their demands since they functioned only during the working hours while the airline crew was available at all hours due to their nature of work.

OBJECTIVE
To come out with a solution to enable availability and distribution of the letters as and when required without compromising on the security since original, pre-signed and stamped letterheads would be stored in the kiosk.
.
AGENCY STRATEGY & SCOPE
To build a self-service kiosk akin to an ATM machine containing pre-loaded letterheads with high security locks. The kiosks were placed at Emirates premises and terminal offices in addition to staff buildings. Agency designed, fabricated, deployed and arranged for maintenance.

RESULT

The agency succeeded in accomplishing the desired objectives. It was a huge hit and thereafter, several kiosks were established at all Emirates facilities enabling smooth, hassle-free access to documents for staff. HR staff was relieved of the paperwork and the process made life easier for all.

Credits

Aman Roy
More Rose Gold Winners
Photography
2018
MUSE Advertising Awards - rethink what a photographer can do

Entrant Company

intelligent piXel GmbH

Category

Photography - People / Portrait

Country / Region

Germany

Website
2018
MUSE Advertising Awards - NOAA Fisheries

Entrant Company

Mobomo

Category

Website - Government

Country / Region

United States

Video
2018
MUSE Advertising Awards - The Kiddush Club
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Video - Cinematography

Country / Region

United States

Strategic Programs
2018
MUSE Advertising Awards - Project Advance

Entrant Company

ADTRAN

Category

Strategic Programs - Internal Comm Campaign

Country / Region

United States