The campaign consisted of nine posts across Facebook, Twitter and Instagram, with a total reach of 45,000. The posts received 1,000 likes, 75 shares, 50 comments and an additional 4,000 YouTube views. The comments were all positive and encouraging. Excitement and comradery filled TCC's social media pages. It was the most conversational campaign in the history of TCC's social media. This truly reflected the "caregiver" and "everyman"? mentality.
Pro Bono (Free)