2018
Entrant Company
Category
Client's Name
Country / Region
1. The challenge
After two years running our global influencer programme, the perception of the brand had improved and our social presence was more engaging than ever. Still, the teams at Desigual, used to traditional press clippings, couldn’t keep track of it. We needed to make the programme more visible internally so it could inspire everyone in the company.
2. The idea
With meeting-saturated diaries we had to create a report that everyone wanted to read, and even keep. Something that wouldn’t be buried in their inbox.
The December Issue took inspiration from fashion magazines to present our programme as a strong, consistent and creative editorial effort, but didn’t eliminate the performance metrics that reaffirmed the project’s success
3. The results
Our December Issue is still seen on desks, in bags, often dog-eared and heavily annotated with our clients and colleagues carrying it with them for quick reference and inspiration. The format was so well received that it’s been adapted to create a new style of holistic monthly reports. One that allows space for thinking, reflecting and, ultimately, inspiration.
Credits
Entrant Company
Saxo Bank
Category
Video - Banking
Country / Region
Denmark
Entrant Company
The Creative Bar
Category
Video - Tourism
Country / Region
United States
Entrant Company
ADTRAN
Category
Video - Business to Business
Country / Region
United States
Entrant Company
Pureblink
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Canada