MUSE Gold

United Kingdom

2018

Etnia #BeAnartist: Fuelled by digital creators

Entrant Company

This Here

Category

SOCIAL MEDIA

Client's Name

Etnia Barcelona

Sub-Category

Social Media Other ___

Anartists (pronounced 'anarchists') were the inspiration and target of Etnia Barcelona’s ATL Summer campaign. Our mission was to find these characters IRL and entice them in their natural habitat: the internet. We needed their network (their influence), but more than that, their incredible creative talents to enrich those of the brand itself.

Credits

Laura Terré
David Skinner
Jemima Garthwaite
Soledad Amado
George Miller
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