MUSE Gold

2018

Etnia #BeAnartist: Fuelled by digital creators

Entrant Company

This Here

Category

Social Media - Social Media Other ___

Client's Name

Etnia Barcelona

Country / Region

United Kingdom

Anartists (pronounced 'anarchists') were the inspiration and target of Etnia Barcelona’s ATL Summer campaign. Our mission was to find these characters IRL and entice them in their natural habitat: the internet.

We needed their network (their influence), but more than that, their incredible creative talents to enrich those of the brand itself.

Credits

Laura Terré
David Skinner
Jemima Garthwaite
Soledad Amado
George Miller
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