Water Fun's Brand Identity

Equipped with a 12-year experience, Water Funs is a mineral water manufacturer which adopts new technology in its products. The client has requested for a branding and hopes to instill the founder's name - Adam into the brand. Combining the alphabets "W" and "A" will form a simple shape. Therefore, I have attempted several designs to assimilate "W", "A" and the water element but at the same time differentiating those three elements.
Following the unveiling of the new design, I attempted to raise the overall standard of this logo by introducing the rippling water effect into the design. With this, I have tried to come up with three different patterns to meet with the scalability of the brand. Apart from having a new image, the brand allows the consumers to learn about the company with a new sense.