MUSE Platinum

2018

Beach Without Borders

Entrant Company

Agência Um

Category

Video - School / Universities (NEW)

Client's Name

Uninassau

Country / Region

Brazil

The UniNassau University - which is part of one of the largest educational groups in Latin America, Grupo Ser Educacional - has developed the social project "Beach without Borders", enabling people with disabilities to have access to leisure on the beach and to the sea bath. The film tells a history of a man and his relation and thoughts about the sea.



People with disabilities are often provided of having the basic experiences, like going to the beach and bath in the sea. The project aims to minimize this gap and bring disabled person a chance to experience something new.



Beach Without Borders

The man was not made for the sea.

We are slow swimmers, we don't float, we don't have gills… we can't handle water pressure.
Sea water isn't good for us.

We can't even drink it to quench our thirst.

We are not like fish.

You know, the sea would be the last place where any human being would wish to be.

But there's something about these waters that fascinates us ever since we became aware of who we are.

Maybe it's because the sea is the origin of everything that is alive in this world. Even mankind.
Or maybe it's because it's simply the most beautiful thing ever created by God.

Science knows very little about the sea.
And I… even less.

The only thing I know is that human being is a daring animal;

Enough to discover, provoke, and battle this giant every single day.

None of us was made for the sea.

But everyone of us has the right to feel it for ourselves.

Nassau partners with "Beach Without Borders" Project, making it possible for disabled person to enjoy the beach and to bath in the sea.

Knowledge and a lot of willingness to do good.

That's how Nassau does their part to change people's lives.

Nassau Social. Citizenship inside and outside the classroom.

Credits

Rafael Paulino, Rafael Pacheco
Cida Araújo
Ludmila Canto, Fernando Santana, Érika Moura, Waneska Silva, Karine Lorenzato, Natália Tavares
Agnes Pires
Caio Leão
Jacque Deyse, Thiago Azevedo, Eyder Borges, Deysi Coelho, Leonardo Aguiar, Lidia Rodrigues
Fabiana Araújo, Priscila Silva
Cordel Filmes
Luiz Augusto Corrêa Filho
Lenilson Lima
Paulo Rafael, Eugênio Lima
Mayra Alves
More Platinum Winners
Video
2018
MUSE Advertising Awards - Start the Buzz
Camera Nazionale della Moda Italiana

Entrant Company

The Blink Fish

Category

Video - Fashion

Country / Region

United Kingdom

Advertising
2018
MUSE Advertising Awards - Covers
CBN Radio Station

Entrant Company

Agência Um

Category

Advertising - Advertising Campaign

Country / Region

Brazil

Video
2018
MUSE Advertising Awards - Koachwach
Koawach

Entrant Company

SevenOne AdFactory GmbH

Category

Video - Animation

Country / Region

Germany

Corporate Identity
2018
MUSE Advertising Awards - We Are Mozambique
Mozambican Institutions

Entrant Company

Freelancer

Category

Corporate Identity - Logo

Country / Region

Portugal