Brazil

2018

Covers

Entrant Company

Agência Um

Category

ADVERTISING

Client's Name

CBN Radio Station

Sub-Category

Advertising Campaign

CBN is a Brazilian radio station that only plays news, 24/7. By the 17th consecutive year, in 2017 it was elected the most prestigious radio station brand in Brazil. The client needs, from time to time, to activate its audience in an institutional campaign. By bringing some important music references, such as LP covers of famous artists and albums, the campaign aims to discuss the implications of political, social and economic problems of the modern world, using a unique and hiper realistic execution, that turns very famous LP covers into powerful messages. CBN belongs to Grupo Globo, the biggest and the most important Brazilian communications group. It is one of the TOP 10 Radio Stations in Brazil and the #1 News Station, listened by almost 5 million people nationwide.

Credits

Luiz Augusto Corrêa Filho
Gustavo Verçosa
Saulo Lisias
FabrÃcio Cavalcante, Marcus Cabral
Lauriston Pinheiro
Deysi Coelho, Rodrigo Brasil
Carol Marque
Agência Um
Lenilson Lima
Bruno Bacci
Tássia Martins
More Platinum Winners
2018
Portugal

Entrant Company

Omdesign

Sub Category

Corporate

2018
United States

Entrant Company

Crown Chimp

Sub Category

Drama

2018
United States
Revlon, Creme of Nature + The Wilder Agency

Entrant Company

The DVI Group

Sub Category

Cultural

2018
New Zealand

Entrant Company

Augusto Ltd

Sub Category

Logo