Four ads for Copenhell 2018 A late 18th century Danish family of farmers are possessed by an unnatural force. Something has drawn them towards a dark and evil place and some of them seem to enjoy it. COPENHELL is Denmark's greatest rock and metal festival, which has drawn metal fans from both within and outside the country's borders to Copenhagen since the beginning of 2010. The peninsula called 'Refshale?en' right in the middle of Copenhagen is the epicenter of these three days of hell on earth, and the raw, industrial surroundings are the perfect background for the brutal decibel bombardment from COPENHELL's three stages. In this year's theme, we wanted to embody the late 18th-century superstition in the Danish countryside. We were inspired by old photography and Carl Th. Dreyer The "possessed family" is also the center in the print campaign for Copenhell 18.
Brand Strategy Campaign