United States

2018

One Moment

Entrant Company

True North Inc.

Category

VIDEO

Client's Name

Make-A-Wish America

Sub-Category

Nonprofit

Frequently in the non-profit industry, an air of melancholy, despair, and heartache, overwhelm fundraising campaigns. Organizations leverage these themes for a very simple reason – they perform. Fundraising campaigns for the Make-A-Wish Foundation, however, must be representative of the hopefulness and optimism the organization brings to children who are fighting life-threatening illnesses. We knew we wanted to create an umbrella campaign for Make-A-Wish that represented the wish effect. So many people have the impression that Make-A-Wish grants dying wishes, but that couldn’t be farther from the truth. What’s so important about wishes, is that they are a spark that ignites a turning point for sick kids. Doctors have testified to this wish effect and how it helps kids beat deadly diseases. Our creative team began talking about those sparks as small moments that create huge change. That’s why we wanted to focus on each moment and how one incredible experience can change everything for these wish kids. It’s an idea that makes the viewer see that they can truly be an agent of change for sick kids when they support Make-A-Wish. One moment changes everything. Featuring wish kids during their wish experience, the creative executions within the One Moment campaign focus on the positive impact from having their wish granted. This campaign illuminates the pivotal moment that helps facilitate healing and recovery, and elevates the organization's brand to motivate support.

Credits

Daniel Brown
Vicky Wetterer
Maryah Arangio
Mia Wiskow
Nesara Kishor
More Gold Winners
2018
United States

Entrant Company

Arketi Group

Sub Category

Business to Business

2018
United States
Tito's Handmade Vodka

Entrant Company

Tito's Handmade Vodka

Sub Category

Documentary

2018
United States
Dr. Charles G. Bailey

Entrant Company

Marshall University

Sub Category

Student Audio

2018
United States
McLeod Health

Entrant Company

LHWH Advertising & PR

Sub Category

Health