2018
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With a totally open brief to open the Australian Production Design Guild Awards, Substance dove into an exploration of various production design disciplines, and what it means fundamentally to be a production designer.
We emphasise that all production design - everything in front of the lens, digital or physical - begins from nothing. A fresh script, an empty set, a new notebook.
To fill that emptiness requires an incredible number of decisions: research, sketching, mood boards and making, all building towards a subtle and acute communication with an audience.
THE APDG awards Opener is a journey through this process, from blank slate to final build, and the methods by which production designers spin straw into gold.
Credits
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Agência Um
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Advertising - Advertising Campaign
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Brazil
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GRAMM
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Video - Animation
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Australia
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FOX Networks Group Spain
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Video - Drama
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Spain
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Clim
Category
Video - TV Ad
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Spain