Australia

2018

Australian Production Design Guild Awards

Entrant Company

Substance

Category

VIDEO

Client's Name

APDG

Sub-Category

Motion Graphics

With a totally open brief to open the Australian Production Design Guild Awards, Substance dove into an exploration of various production design disciplines, and what it means fundamentally to be a production designer. We emphasise that all production design - everything in front of the lens, digital or physical - begins from nothing. A fresh script, an empty set, a new notebook. To fill that emptiness requires an incredible number of decisions: research, sketching, mood boards and making, all building towards a subtle and acute communication with an audience. THE APDG awards Opener is a journey through this process, from blank slate to final build, and the methods by which production designers spin straw into gold.

Credits

Substance
Alexander L'Estrange & Ben Parry
Scott Geersen
Joseph Morris
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