2018

Siemens AI Lab

Entrant Company

FG Branddesign

Category

Integrated Marketing - Company Branding

Client's Name

Siemens AG

Country / Region

Germany

With the AI Lab, Siemens is creating its own platform for advancing AI-related research, interdisciplinary exchange and prototyping. The aim of the new branding, including the logo, was to create a very independent and courageous presentation of the "artificial intelligence" megatrend within the Siemens brand.
The specially created key visuals, which deliberately do away with stereotypical AI imagery in order to produce the pulsating dynamics of the AI theme in an abstract and at the same time powerfully futuristic manner, play a special role.