2018
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Category
Client's Name
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With the AI Lab, Siemens is creating its own platform for advancing AI-related research, interdisciplinary exchange and prototyping. The aim of the new branding, including the logo, was to create a very independent and courageous presentation of the "artificial intelligence" megatrend within the Siemens brand.
The specially created key visuals, which deliberately do away with stereotypical AI imagery in order to produce the pulsating dynamics of the AI theme in an abstract and at the same time powerfully futuristic manner, play a special role.
Credits
Entrant Company
RITTA
Category
Video - Cinematography
Country / Region
United States
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CRENEO – New Creativity
Category
Website - Nonprofit
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Germany
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Bluemango communications Pte Ltd
Category
Video - Art & Design
Country / Region
Singapore
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Fiction Films (Munich)
Category
Video - Business to Business
Country / Region
United States