2018
Siemens AI Lab
Entrant Company
FG Branddesign
Category
Integrated Marketing - Company Branding
Client's Name
Siemens AG
Country / Region
Germany
With the AI Lab, Siemens is creating its own platform for advancing AI-related research, interdisciplinary exchange and prototyping. The aim of the new branding, including the logo, was to create a very independent and courageous presentation of the "artificial intelligence" megatrend within the Siemens brand.
The specially created key visuals, which deliberately do away with stereotypical AI imagery in order to produce the pulsating dynamics of the AI theme in an abstract and at the same time powerfully futuristic manner, play a special role.
Credits
Entrant Company
7ate9 Entertainment
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
M&A Creative Agency
Category
Corporate Identity - Packaging Single
Country / Region
Portugal
Entrant Company
Pureblink
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Canada
Entrant Company
Crown Chimp
Category
Video - Drama
Country / Region
United States