Summer Set Free

It’s not every day you get a phone call to see if you can put together a music video with Usain Bolt and Mashd n Kutcher, for Optus. But we’re definitely a fan of those days… The team at emotive had a shoot with Bolt and the dancers, which included some slick dance moves and a whole heap of random shots. They also brought in Mashd n Kutcher to craft the beats, before it all came over to us with a brief of ‘make something to start summer… and make it cool!’ (Usain pretty much takes care of the last bit). We got some styles together, going back and forth with the creative teams to define the look of something which is intentionally quite random but sticks within the Optus brand. Ticking all the boxes we just went to work and had fun creating bright, eye-catching visuals. Everyone was incredibly responsive to the creative and gave us a lot of freedom, and we’re really happy with the result. Yes!