MUSE Platinum

2018

Summer Set Free

Entrant Company

GRAMM

Category

Video - Animation

Client's Name

Optus

Country / Region

Australia

It’s not every day you get a phone call to see if you can put together a music video with Usain Bolt and Mashd n Kutcher, for Optus. But we’re definitely a fan of those days…

The team at emotive had a shoot with Bolt and the dancers, which included some slick dance moves and a whole heap of random shots. They also brought in Mashd n Kutcher to craft the beats, before it all came over to us with a brief of ‘make something to start summer… and make it cool!’ (Usain pretty much takes care of the last bit).

We got some styles together, going back and forth with the creative teams to define the look of something which is intentionally quite random but sticks within the Optus brand. Ticking all the boxes we just went to work and had fun creating bright, eye-catching visuals. Everyone was incredibly responsive to the creative and gave us a lot of freedom, and we’re really happy with the result.

Yes!

Credits

GRAMM
Emotive
Mashd n Kutcher
More Platinum Winners
Video
2018
MUSE Advertising Awards - Select Sector SPDRs ETFs
SBA NYC / Select Sector SPDRs

Entrant Company

PlusOne

Category

Video - Financial Services

Country / Region

Netherlands

Website
2018
MUSE Advertising Awards - R00T Access Podcast Series Interface Design

Entrant Company

WHM

Category

Website - Podcasting

Country / Region

United States

Video
2018
MUSE Advertising Awards - 985 DAYS
Clim

Entrant Company

Clim

Category

Video - Budget below $3000

Country / Region

Spain

Video
2018
MUSE Advertising Awards - 985 DAYS
Clim

Entrant Company

Clim

Category

Video - Personal

Country / Region

Spain