Human Bean Co

To announce their arrival Human Bean Co asked us to bring their beans to life in this spot. With Chimera having designed some distinctive and fun packaging, it provided a solid base to evolve from.
We created 3D characters to give them form and contrast with the 2D in their environment. Their surroundings were created to match the brand elements and be as if we were moving through scenes on the pack. The end game being to create a piece that will make one of the more healthy snacks on the market appeal to kids. And they really do taste great… we checked… lots of times….
Beanalicious!