Centro Livet

515 Creative Shop produced a brand new look for Italian IVF clinic Centro Livet. We had the opportunity to create an illustration style for the brand and bring it to life through animation. Using their plant metaphor, we developed a story around the Livet doctor to show the ins and outs of their IVF system. The character and some plants were created in 3D and shaded to fit within the 2D illustrations, providing consistency yet flexibility throughout.