United States

2018

Civil Court Attorney PPC Campaign by DigDev Direct

Entrant Company

DigDev Direct

Category

ADVERTISING

Client's Name

Civil Court Attorney

Sub-Category

Online AD Campaign

We had a low budget of $1,000 a month for this campaign. We've increased their traffic significantly and helped them gain five extra clients a month. In South Florida there is tough competition for attorneys and court reporters. This brought a challenge that wasn't easy for us at first, but we were determined to help their small company grow. We were able to assist the clients increase their brand awareness, and reduce their cost per click. All of which helps the clients save money, and increase their click through rate on their Google Adwords campaign. We first analyzed the company's strengths and weaknesses. We also looked at their competitor’s strengths and weaknesses. We noticed that their were keywords that neither of them were taking advantage of, such as: Deposition Services, Deposition Suites, and Video Deposition. Our SEO team at DigDev Direct was able to get them on the first page, and eventually ranked #1 on Google. Our strategy was to help them with their Google rankings organically, and then allow that to push down the Cost Per Click for their Adwords campaign. It worked! As mentioned, our strategy was to help them with their Google rankings organically, and then allow that to push down the Cost Per Click for their Adwords campaign. We see projects like this all the time, but what helped us with their campaign was the fact that they were active with their social media marketing. This helps with the brand recognition, in which the search engines gives favor to. We knew that if we could capitalize on their brand on social media that we could organically help them get more traffic. We made a few suggestions about changes their title, and description tags. We also had them add the following words on specific paces on their website: • Court reporting • Court reporter • Deposition Services • Deposition Suites • Court Litigation This is the breakdown of the campaign: Budget: $1000/month Duration: 6 months Total page 1 keywords: 50+ GEO location: Miami, Fort Lauderdale, West Palm Beach Form fills: 3-6/ a day Calls: 3-5 a day

Credits

Dennis John, Shane Williams, Rebecca J Noble
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