Jamaica

2018

Pinchy

Entrant Company

The Marketing Counselors Ltd.

Category

VIDEO

Client's Name

The Broadcasting Commission of Jamaica

Sub-Category

Government

The fake news phenomena have been dominating local and international headlines in recent times. Content is being fed to people continuously and it is difficult for individuals to ascertain what is from a credible source and what isn't. Our client, The Broadcasting Commission, has media literacy as one of the major issues under its remit for FTA TV, radio and subscriber television. This piece was created for online and sought to increase awareness around the issue of Fake News, and encourage vigilance when consuming content and sharing information in the online space. A popular local vlogger was approached to develop a skit around the idea. The use of the Jamaican vernacular and the comedic style helped persons relate to the message and reached a large cross section of the population. The message was subsequently adapted to a 60 seconds ad which is being aired on local FTA TV and in cinemas. As an education piece, the video received rave reviews from critics, newscasts and the wider public. It was viewed globally on Facebook over 2 million times and shared over 8,000 times within the first month.

Credits

Bella Blair
Janine Sale
Cordel Green
Adrian Robinson
More Rose Gold Winners
2018
United States
Sonoma County Hot Air Balloon Classic

Entrant Company

Arin Fishkin Graphic Design

Sub Category

Poster Single

2018
United States

Entrant Company

Tarrant County College

Sub Category

Publication Article / Column

2018
United States
West Palms Event Management

Entrant Company

BAD Creative Inc

Sub Category

Poster Single

2018
United States
Blood Hound

Entrant Company

DynamiX

Sub Category

Business to Business