AIG Lions Tour Event Mark

As major global sponsors of the All Blacks, AIG wanted to make their mark on the 2017 British & Irish Lions Tour to New Zealand, an event that happens only once every 12 years. With an event itinerary spanning over 4 weeks, 30 events and 6 cities around the world, we needed to create a bespoke event mark that could be rolled out across all touch-points for AIG’s hosting activity during the British & Irish Lions Tour.