The Thin Teatox

The Thin Tea is a brand built on the idea that beauty can be achieved through wellness.
They came to us to design the packaging for their very first product, The Thin Teatox. It is an organic tea-based detox programme catering to a youthful female audience looking for a natural and healthy way to enhance the way they feel and look.
Being a product in a pretty competitive space, primarily sold
online and marketed through social media, our client was looking for an eye-catching packaging that their target market would relate to. It had to look different from what was already out there, yet not too different that the product type was unrecognisable.
There was also a possibility of the product range being expanded, and this we had to take into consideration as well.