2018
Entrant Company
Category
Client's Name
Country / Region
My Maha is a modern health & wellness brand, taking the best from the East and the West to create essentials for the urban lifestyle.
They came to us for the packaging design and positioning of their new matcha products. The range includes The Matcha Warrior, The Matcha Sage and The Matcha Ritual which includes both tea powders along with the tools required to prepare the perfect cup.
In a market saturated with matcha products, we figured we would have to create a unique visual vocabulary that still remained true to the brand ethos. We delved into the rigorous craft and process behind matcha production and identified that as our starting point. The grinders used in this process are especially made for matcha production, and was what we chose to visualise for the products.
Credits
Entrant Company
TUNGFANG DESIGN UNIVERSITY - DESIGN CENTER
Category
INTEGRATED MARKETING - Nonprofit
Country / Region
Taiwan
Entrant Company
Kukoon Media Inc.
Category
CORPORATE IDENTITY (NEW) - Logo
Country / Region
Canada
Entrant Company
EDI Media Inc. / G&E Studio
Category
VIDEO - Event
Country / Region
United States
Entrant Company
The Mint Museum
Category
CORPORATE SOCIAL RESPONSIBILITY - Pro Bono (Free)
Country / Region
United States