MUSE Gold

2018

MyMaha Matcha

Entrant Company

PROPER PEOPLE

Category

Corporate Identity - Packaging Series

Client's Name

MyMaha

Country / Region

Singapore

My Maha is a modern health & wellness brand, taking the best from the East and the West to create essentials for the urban lifestyle.

They came to us for the packaging design and positioning of their new matcha products. The range includes The Matcha Warrior, The Matcha Sage and The Matcha Ritual which includes both tea powders along with the tools required to prepare the perfect cup.

In a market saturated with matcha products, we figured we would have to create a unique visual vocabulary that still remained true to the brand ethos. We delved into the rigorous craft and process behind matcha production and identified that as our starting point. The grinders used in this process are especially made for matcha production, and was what we chose to visualise for the products.

Credits

Lin Ruiyin
Afzal Imram
Pallavi Gupta
More Gold Winners
Video
2018
MUSE Advertising Awards - Vabotu
Vabotu

Entrant Company

Vabotu

Category

Video - Information Technology (IT)

Country / Region

United States

Video
2018
MUSE Advertising Awards - COURAGE
LONGINES

Entrant Company

BEAMY

Category

Video - Consumer Product / Services

Country / Region

China

Website
2018
MUSE Advertising Awards - Hopehanger
Hopehanger

Entrant Company

Grafika Designs

Category

Website - E-Commerce

Country / Region

Canada

Marketing & Promotional
2018
MUSE Advertising Awards - The Walking Dead - The Last Stand

Entrant Company

Leroy & Rose

Category

Marketing Branding & Promotional - Poster Single

Country / Region

United States