United States

2018

Nexgrill Presents: Beyond the Flame - Maddie Brenneman

Entrant Company

Magnetic Creative

Category

CONTENT MARKETING (NEW)

Client's Name

Nexgrill

Sub-Category

Branded Content

Beyond the Flame is a series of stories profiling charismatic individuals who embody our Hungry for Different personality. In this series, each story features a griller from around the U.S who are pursuing their passions, exploring unfamiliar territory, and of course, bringing all their inspirations back to the grill. Our goal with this series was to challenge the status quo of American grilling brands. The stories we tell are meant to inspire people who love to grill to step out of their comfort zones, explore new flavors, ingredients and experiences. We set out to build a community of Nexgrill fans by connecting this product brand in an authentic way to consumers through the power of storytelling and great food. After all, food with a story always tastes better.

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