2018

Orig3n 49ers Faithful Mile Activation

Entrant Company

WHM

Category

Integrated Marketing - Event Marketing

Client's Name

Orig3n

Country / Region

United States

As part of a 49ers sponsorship, biotech company Orig3n received space outside Levi’s Stadium to connect with fans during home games. WHM designed and produced a football-themed customer engagement and activation experience leveraging a shipping container. The goal was to create a space to educate fans about regenerative medicine and how they can help advance the future of health by donating a teaspoon of blood. Orig3n DNA test products were also featured and available for purchase.

Today, Levis’ Stadium uses this brand activation experience as the gold standard when enticing other brands to exhibit on the Faithful mile.