2018
Orig3n 49ers Faithful Mile Activation
Entrant Company
WHM
Category
Integrated Marketing - Event Marketing
Client's Name
Orig3n
Country / Region
United States
As part of a 49ers sponsorship, biotech company Orig3n received space outside Levi’s Stadium to connect with fans during home games. WHM designed and produced a football-themed customer engagement and activation experience leveraging a shipping container. The goal was to create a space to educate fans about regenerative medicine and how they can help advance the future of health by donating a teaspoon of blood. Orig3n DNA test products were also featured and available for purchase.
Today, Levis’ Stadium uses this brand activation experience as the gold standard when enticing other brands to exhibit on the Faithful mile.
Credits
Entrant Company
Nokua Design Sdn Bhd
Category
Corporate Identity - Packaging Single
Country / Region
United States
Entrant Company
Marshall University
Category
Student Submissions - Student Audio
Country / Region
United States
Entrant Company
Mashka
Category
Marketing Branding & Promotional - Illustration
Country / Region
Switzerland
Entrant Company
Bospar
Category
Strategic Programs - PR Campaign
Country / Region
United States