2018
Entrant Company
Category
Client's Name
Country / Region
Heritage 130YO Gran Cruz
To mark the 130th anniversary of Gran Cruz, the design agency designed and produced a commemorative packaging. It contains an Old Port Wine, which is a blend of 9 Port wines from exceptional quality years, in a packaging made of wood and cartoon. This special edition reflects all the essence of this century-old Port producer, as well as their values, culture and history, but mostly, their passion and expertise through these 130 years.
The Portuguese agency was responsible for design and choose the materials. The screen printed bottle and the colour contrast, making the gold and the black (the two distinctive colours of the brand) to remind us the shawl of the woman in black, the iconic symbol of Gran Cruz, also reinforces the originality and elegance of this packaging.
When opening the package, we can find a brief description of the emblematic 9 years of these 9 wines that compose this blend, but also the reference of the 3 pillars of Heritage: the vineyard, the ageing and the art of blending.
Credits
Entrant Company
McCann Stockholm
Category
Social Media - Social Media Other ___
Country / Region
Sweden
Entrant Company
Upshot
Category
Strategic Programs - Interactive Brand Experience
Country / Region
United States
Entrant Company
ChappellRoberts
Category
Publication - Annual Report
Country / Region
United States
Entrant Company
Rogers & Cowan
Category
Strategic Programs - PR Campaign
Country / Region
United States