Heritage 130YO Gran Cruz To mark the 130th anniversary of Gran Cruz, the design agency designed and produced a commemorative packaging. It contains an Old Port Wine, which is a blend of 9 Port wines from exceptional quality years, in a packaging made of wood and cartoon. This special edition reflects all the essence of this century-old Port producer, as well as their values, culture and history, but mostly, their passion and expertise through these 130 years. The Portuguese agency was responsible for design and choose the materials. The screen printed bottle and the colour contrast, making the gold and the black (the two distinctive colours of the brand) to remind us the shawl of the woman in black, the iconic symbol of Gran Cruz, also reinforces the originality and elegance of this packaging. When opening the package, we can find a brief description of the emblematic 9 years of these 9 wines that compose this blend, but also the reference of the 3 pillars of Heritage: the vineyard, the ageing and the art of blending.
Food & Beverage
Brand Strategy Campaign