United States

2018

Cornerstones Celebrate Campaign

Entrant Company

Cornerstone Home Lending

Category

INTEGRATED MARKETING

Client's Name

Internal

Sub-Category

Internal Campaign

Cornerstone Home Lending, Inc. is a growing company with 1,800 team members and counting across the United States. Since our founding in 1988, one of our core convictions is that we “respect and care for our people” and “create a happy and supportive workplace.” With this in mind, we created the Celebrate because… campaign to boost company-wide engagement and build excitement for year-round events and surprises. The campaign also highlighted some of the many resources and perks available to Cornerstone team members: • Cornerstone Talent Network – Website offering the inside scoop on in-house job opportunities • Performance Appraisal Tool – Platform offering more frequent and meaningful performance evaluations • Continuing Education – Online training courses designed to help grow industry knowledge • Annual Workplace Survey – Opportunity for team members to confidentially share feedback about working at Cornerstone • Mortgage Benefit Program – Special discounted home loan services available to team members • Retirement Plan Education – Encouragement to plan for the future by attending free 401(k) and financial workshops • CHLGo – Company-wide health and fitness initiative The campaign theme reinforces our company’s uplifting and service-oriented brand. Colorful confetti graphics “sprinkled” on the designed pieces adds a festive flair. We also shine the spotlight on our work-life balance by featuring photos of team members on campaign pieces.

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