2018

ADTRAN Sales Meeting

Entrant Company

ADTRAN

Category

Integrated Marketing - Event Marketing

Client's Name

ADTRAN

Country / Region

United States

Each year ADTRAN brings in their entire sales team from around the globe for a four-day event to focus on goals and strategy for the year ahead. The key focus of the 2017 Global Sales Meeting was to challenge the sales team to look at the world differently and consider what each of them could do to more positively impact the company. The goal was for them to understand that in order to continue “Defining the Future Network,” ADTRAN must “disrupt” the telco market, and everyone must be involved.