AL for Good

ADTRAN encourages our employees to volunteer their time with non-profits in the community where they live. At our headquarters in Huntsville, AL, the guidance of Team ADTRAN provides opportunities to employees and in September 2017, their idea of the AL for Good Community Charity Fair began.

More than 70 local non-profits came on campus and employees as well as guests were invited to participate in this unique event. Attendees had the opportunity to walk around the ADTRAN lake and meet representatives from the charities. The event’s focus was to allow guests to find non-profits that met their interests - think job fair for non-profits.

The marketing needs for the event included website and email assets, digital signage and social media posts, a poster series, stickers on brown bags for the guests, stickers for non-profit representatives to show their category type, posters listing event sponsors, and cards listing all non-profits for the guests.

Community Charity Fair conveyed the intent of the event but AL for Good gave it a broader appeal and a theme to tie all assets together.