MUSE Gold

2018

Core Power Unleash Your Awesome

Entrant Company

Upshot

Category

Video - TV Ad

Client's Name

Core Power

Country / Region

United States

Core Power is high protein milk shakes made with real milk, simple ingredients and great taste. It’s the perfect post-workout replenishment beverage to bring out the awesome in all athletes. Including Olympic athletes. Core Power took to the 2018 Winter Olympics as the official protein drink of the games and to showcase U.S. speed skater J.R. Celski. Drones and cranes captured his movement along with the sounds and speed of the sport. Double image exposure on J.R.’s uniform and the Salt Lake City Olympic oval reflect how Core Power unleashes your awesome—on the inside and outside.

More Gold Winners
Video
2018
MUSE Advertising Awards - Kaia Kater—Graduates Speak Out
Davis & Elkins College

Entrant Company

Robert Peak Design

Category

Video - School / Universities (NEW)

Country / Region

United States

Publication
2018
MUSE Advertising Awards - The Edge Magazine
Sysco Corporation

Entrant Company

Vimax Media

Category

Publication - Magazine

Country / Region

United States

Video
2018
MUSE Advertising Awards - MINI Motoring School
BMW Performance Center

Entrant Company

RITTA

Category

Video - Automotive

Country / Region

United States

Corporate Identity
2018
MUSE Advertising Awards - Sugar Suite Cakes & Confections Logo
Sugar Suite Cakes & Confections

Entrant Company

Avid Creative

Category

Corporate Identity - Logo

Country / Region

Canada