2018

Core Power Unleash Your Awesome

Entrant

Upshot

Category

Video - TV Ad

Client's Name

Core Power

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Core Power Unleash Your Awesome by Upshot (Image 1)

About The Entry

Core Power is high protein milk shakes made with real milk, simple ingredients and great taste. It’s the perfect post-workout replenishment beverage to bring out the awesome in all athletes. Including Olympic athletes. Core Power took to the 2018 Winter Olympics as the official protein drink of the games and to showcase U.S. speed skater J.R. Celski. Drones and cranes captured his movement along with the sounds and speed of the sport. Double image exposure on J.R.’s uniform and the Salt Lake City Olympic oval reflect how Core Power unleashes your awesome—on the inside and outside.