United Kingdom

2018

Qualsys

Entrant Company

Upp B2B

Category

INTEGRATED MARKETING

Client's Name

Qualsys

Sub-Category

Company Branding

Qualsys is dedicated to helping businesses reach their potential through quality management, compliance, risk management and governance. Yes, they create software, but that is a tool. What they really offer is the partnership and commitment to ensure your continued success. The ability to tailor the software, implementation and day-to-day practices of your business to ensure real impact. Qualsys found that their software product brand, EQMS, had gained more equity than the company name itself. Unsure of its value, they were ready to forego the Qualsys name and assume a product-led identity. Our extensive research insights found that the different brand entities helped make the important distinction between their product, and the initial understanding, insight, set-up, training, service and support that went with it. Customers depended on Qualsys, and their the team, to understand their changing needs and support them long after the implementation. We uncovered their brand purpose – to make your business happy – which was at the heart of good quality management practice which fed into a vibrant and approachable visual identity that reflected Qualsys’ distinctly personal approach to dealing with people, systems and data. With this insight the website was rebuilt with a user experience designed to simplify navigation and promote problem solving for their target audiences of managing directors and quality managers. The new brand, proposition and website have continued to increase new opportunities for Qualsys. After just a couple of months live, the new website had delivered: 65% increase in conversion rate (YoY) 76% more form submissions (YoY) 93% more contacts (YoY)

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