United Kingdom

2018

Zeta assist Mouser to capture their audience through an interactive game at world exhibition

Entrant Company

Zeta Agency

Category

INTEGRATED MARKETING

Client's Name

Mouser Electronics

Sub-Category

Event Marketing

Zeta help Mouser plays games at world event The Embedded World Exhibition & Conference in Nuremberg is where around 1000 exhibitors present their state of the art technology for embedded technology. The event attracts over 30,000 designers, developers and decision makers. Mouser approached Zeta to think of ways to attract visitors onto their stand. The Zeta plan was for the Mouser booth to have a really engaging fun distraction that would still be technically relevant. It would draw people in so that the Mouser team would have the opportunity to engage with new people in a relaxed informal way. Our concept was to create something based on the classic and popular Frogger game. This would fulfil the brief and provide a superb opportunity to incorporate the Mouser branding. Mouser operates a 750,000 sq ft warehouse that processes orders 24/7, which prompted us to think that a warehouse would be an ideal theme for the game. The visitor would play a robot that picks up parcels and drops them into delivery trucks at the end of the warehouse. To achieve this the robot has to avoid obstacles such as forklift trucks that get in the way of the robot's progress. Prizes were awarded to the top payers on each day of the event which created a really fun environment and so appealed to our visitor's competitive natures. Contact details were collected by barcode Visitors to the exhibition had a ticket with a scannable barcode that contained their contact details, very useful for capturing details before they joined the game. And of course, it enabled Mouser to keep in touch with the winners in the future. We are now looking to build a version that will be used in trade shows across Asia but also a global version that will be uploaded to the app store.

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