2018
Entrant Company
Category
Client's Name
Country / Region
Columbus is an internationally operating manufacturer of cleaning machines with long-standing tradition. The brand represents the highest level of quality “Made in Germany” and the outstanding durability of its machines. The aim of the new brand presence was to translate the well-known strengths into a modern, attractive and self-confident expression, while enriching the brand with more innovative content. The new corporate design consciously implements expressive in-use imagery, striking typography and iconography, an independent visual language and a very concise colour theme. This sharpens the image of the international brand that courageously questions the status quo and promotes groundbreaking solutions. At the same time, the modified claim “Clean Quality” promotes the promise of purity to become the brand principle, ranging from product development to services.
Credits
Entrant Company
Top Draw Inc
Category
MARKETING BRANDING & PROMOTIONAL - Poster Series
Country / Region
Canada
Entrant Company
OC Creative
Category
MARKETING BRANDING & PROMOTIONAL - Flyer / Leaflet
Country / Region
United States
Entrant Company
Captus Advertising Ltd
Category
ADVERTISING - Newspaper AD Campaign
Country / Region
Canada
Entrant Company
Reklam5 Digital Agency
Category
WEBSITE - Sports
Country / Region
Turkey