2018
Entrant Company
Category
Client's Name
Country / Region
Columbus is an internationally operating manufacturer of cleaning machines with long-standing tradition. The brand represents the highest level of quality “Made in Germany” and the outstanding durability of its machines. The aim of the new brand presence was to translate the well-known strengths into a modern, attractive and self-confident expression, while enriching the brand with more innovative content. The new corporate design consciously implements expressive in-use imagery, striking typography and iconography, an independent visual language and a very concise colour theme. This sharpens the image of the international brand that courageously questions the status quo and promotes groundbreaking solutions. At the same time, the modified claim “Clean Quality” promotes the promise of purity to become the brand principle, ranging from product development to services.
Credits
Entrant Company
Nokua Design
Category
Video - Food & Beverage
Country / Region
Malaysia
Entrant Company
The Brand Collective
Category
Corporate Identity - Corporate Identity Guide
Country / Region
United States
Entrant Company
Agência Um
Category
Video - Health & Fitness
Country / Region
Brazil
Entrant Company
Arin Fishkin Graphic Design
Category
Marketing Branding & Promotional - Poster Single
Country / Region
United States