Priority Automotive: Priority Farms

Priority Automotive doesn’t just sell used cars. On the contrary, they service the vehicles for years with their first owners using a program called PRIORITIES FOR LIFE. When the cars are ready for resale, Priority doesn’t have to learn about unknown: they already know the full history of the vehicle because they have tend to and nurture the vehicles from the very beginning. CONCEPT This fresh crop of used cars is the flourishing garden in our spot. Our client emphasized the importance of lush vegetation, warmth, and a sense of peculiarity. Detailed hand painted background, rich color and lighting played a huge role in the overall tone of the piece. PRODUCTION Like a farmer planting seeds and keeping them watered, the spot for Priority Automotive was carefully cultivated by our team of passionate artists. Creative included 75 individual hand-crafted assets and 499 individual hand-drawn frames of animation.