2018
Entrant Company
Category
Client's Name
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The objective of the First Book campaign is to encourage audiences to participate in a form of social volunteerism
that aids childhood literacy by giving kids their “first book.” The Magic of Storytelling: A Wrinkle in Time PSA
uses images from the film to incite interest in younger, movie-going audiences and evoke nostalgia in older
audiences who grew up reading the tale themselves. Using simple animation to illustrate the evolution of paper to picture, we sought to craft recognizable versions of storybook icons that help capture the whimsical, exploratory nature of experiencing a story for the first time. The campaign was aired heavily across all Disney networks, resulting in the raised awareness of the importance of reading, thousands of donations to First Book, and the opportunity for children in need to be able to build the foundation for their lifetime success.
Entrant Company
Morphable Studios
Category
Video - Budget below $3000
Country / Region
Mexico
Entrant Company
Tribe
Category
Corporate Identity - Packaging Single
Country / Region
United States
Entrant Company
Magnetic Creative
Category
Content Marketing - Branded Content
Country / Region
United States
Entrant Company
Omdesign
Category
Corporate Identity - Packaging Single
Country / Region
Portugal