United States

2018

JoJo Siwa: My World Documentary Special

Entrant Company

7ate9 Entertainment

Category

VIDEO

Client's Name

Nickelodeon

Sub-Category

Documentary

JoJo Siwa: My World is an introduction to the breakout YouTube sensation as she makes the crossover to network television superstardom. The documentary features never-before-seen videos of JoJo, ranging from childhood recitals and familial moments to behind-the-scenes peaks at JoJo’s first concert at Mall of America. We were inspired by JoJo’s personal style of vlogging and created “JoJo pop-ups” that give her the ability to tell her story in her own words, thus keeping the tone authentic and the content real and relatable. Through this featurette, we expand on JoJo’s relationship with her family, detail the inspirational rise of JoJo’s career, and show how Nickelodeon was able to take JoJo one step further and help create the phenomenon that she is today.

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